BOTTEGA VENETA LAUNCHES 2024 LUNAR NEW YEAR CAMPAIGN THE FIRST SUNRISE WITH YOUBOTTEGA VENETA LAUNCHES 2024 LUNAR NEW YEAR CAMPAIGN

Bottega Veneta launches its Lunar New Year campaign, starring actress Shu Qi. Directed by Jess Jing
Zou, The First Sunrise with You celebrates the first sunrise of the year, showing different characters
welcoming the dawn in a variety of panoramic settings.
Under the creative direction of Matthieu Blazy, the film is Bottega Veneta’s fourth collaboration with Jess
Jing Zou. The director was also behind the brand’s Lunar New Year campaign in 2023, Reunion in Motion,
and two Qixi films, Love in Motion and Towards You. With photography by Ken Ngan and a bespoke track
from Sega Bodega, The First Sunrise with You carries forward similar themes of travel and togetherness
while centering on the singular moment of the new year’s dawn.
Shu Qi, who joined Bottega Veneta as a brand ambassador last October, opens the film, stepping out
onto a balcony to admire the sunrise over the Shanghai skyline. A sequence of different groups and
diverse settings follow, showing friends, family members, and romantic partners coming together to
admire the dawn and anticipate the year ahead.
We see one group of friends gathering on a beach, and another riding scooters along a mountain road. A
couple admires the sunrise reflecting off snow-covered mountains while a mother-daughter duo—model
Chen Estelle and her own mother—walks along the riverside by the Museum of Art Pudong in Shanghai.
With its scenes of reunion and range of landscapes and cityscapes, The First Sunrise with You
foregrounds not only the transition from one year to the next and the emotion of new beginnings but
also the journeys we make to spend precious moments with places and people we hold dear.
As characters stroll the waterfront, walk along the shoreline, scooter beneath windmills, climb down rocks
to the beach, and drive along mountain roads, the film captures Bottega Veneta in motion, with a
spotlight on exclusive designs for the Chinese New Year capsule collection. The collection is themed
around the Year of the Dragon, with highlights including Andiamo, Sardine, Orbit sneakers, and a
bespoke Jodie with a dragon-tail handle.
In the Philippines, Bottega Veneta is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and
Shangri-La Plaza Mall East Wing. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.