RELEX Solutions Acquires Optimity for Unified Upstream Supply Chain Planning

and Optimizat

Acquisition enhances the company’s manufacturing planning and optimization capabilities to give
consumer goods companies synchronized demand, supply, production, and distribution planning, in one

platform

MANILA, PHILIPPINES — RELEX Solutions, provider of unified supply chain and retail planning
solutions, has announced that it has acquired Optimity, a supply chain planning and
optimization provider. The acquisition will bolster the RELEX retail and supply chain platform
with daily production planning, optimization, and production scheduling capabilities which are
crucial for the end-to-end consumer goods value chain.
“The consumer goods industry is incredibly dynamic and complex. Acquiring Optimity will
seamlessly link downstream demand with upstream planning, so consumer goods companies
can more accurately predict consumer demand, optimize production plans and schedules,
adjust inventory levels, and respond quickly to market changes or unexpected disruptions,” said
Mikko Kärkkäinen, co-founder and group CEO, RELEX. “This acquisition also further accelerates
our vision towards an adaptive, autonomous and synchronized supply chain unifying demand
and supply planning decisions in one platform to minimize all wasted cost and product. We
warmly welcome the Optimity team to RELEX.”
Optimity, with global headquarters in Sweden and offices around the world, offers a broad
supply chain planning and optimization solution specifically for manufacturers and distributors.
Optimity enables customers to make optimal supply chain decisions from strategic levels to
detailed production scheduling. Their offerings include demand planning, production planning
and scheduling, supply planning, distribution planning, inventory optimization, and S&OP. With
80+ customers across the food and beverage, and complex manufacturing industries, Optimity’s
experience augments RELEX’s expertise across retail and consumer goods markets.
The acquisition brings together a highly complementary offering between the two
organizations, enabling RELEX to extend and deepen its production planning and supply chain
optimization capabilities, such as synchronized daily production planning, optimization and
scheduling in the food & beverage and manufacturing sector.
New or expanded capabilities within the RELEX unified retail and supply chain planning
platform from Optimity include:

● Production planning: Create optimized production plans from up-to-date forecasts to
balance operational costs and flexibility while considering production restrictions,
material constraints and business priorities.
● Production scheduling: Generate and manage optimized production schedules built
around constraints to reduce changeover time and bolster manufacturing efficiency.
● Network balancing: Rectify imbalances in complex distribution networks to minimize
risks, reduce costs, and boost operational efficiency.
● Distribution planning: Gain complete distribution network visibility to make smarter,
proactive decisions aligned with business objectives and customer service goals.
● Purchase planning: Balance supply-side complexity with end-to-end visibility to
pinpoint the most efficient and profitable way to fulfill demand plans and customer
obligations.
“Our depth in some of the most complex consumer goods industries like bakery, ready-made
meals, protein production and industrial manufacturing complements the vast understanding
of consumer demand that RELEX has, based on their impressive expertise managing more than
$700 billion of demand in grocery alone,” said Christer Liden, CEO, Optimity. “We are thrilled
to join the RELEX team and further optimize the consumer goods value chain together.”
To learn more about the acquisition, please visit this page.
About RELEX
RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales
and distribution channels by maximizing customer satisfaction and minimizing operative costs.
Our market-leading, unified supply chain and retail planning platform helps retailers and
consumer goods companies align and optimize demand, merchandising, supply chain, and
operations planning across the end-to-end value chain. We drive record-high product
availability, increased sales, improved sustainability, and the best return on investment in
inventory, space, workforce, and capacity. Leading brands like Dollar Tree and Family Dollar,
Stokke, Rite Aid, Sprouts Farmers Market, AutoZone, and PetSmart trust RELEX to optimize
their supply chain and retail planning. Go to relexsolutions.com for more.
About Optimity
For nearly two decades, Optimity has challenged the supply chain planning space. Optimity has
provided companies with user-friendly yet powerful planning software to optimize even the
most intricate supply chains. We believe every supply chain can maximize profits effortlessly
with the right tools. Optimity delivers a comprehensive solution, covering strategic optimization
to detailed production scheduling. Our expert team, boasting years of industry knowledge,

ensures success in every project. Supply chain planning is pivotal for manufacturing and
distribution, and Optimity excels in delivering solid solutions for complex supply chains. Our
integrated planning tool ensures profitability, simplifying processes for sustainable growth.

For more information, please contact:
PRecious Communications
relex@preciouscomms.com

ion Capabilities